The four-day event kicks-off on Sunday 16 May with a two-part session featuring Gavin Harris from travel marketplace Skyscanner e Kathryn Wallington from next-generation global distribution platform Travelport.

“The Application of Technology to Adapt to the New Reality” begins at 12:30 on Sunday 16 May.

Mais tarde naquele dia David Debeule, Diretor de Expedia Group’s accommodation team in Middle East and Africa, will talk not only about the insights that can be gleaned from listening to the global travel ecosystem but also how these insights can be converted into real-world action plans. This session is on from 16:15 – 17:00.

Elsewhere, an hour-long expert panel will outline “The Path Forward for Destination Marketing Organizations.” It will be led by Hans Cle m ent from the Dubai office of Boston Consulting Group e Iva Kutle Skrlec, a destination marketing expert from Google. They will share the findings from an extensive collaborative research project, giving attendees practical advice and takeaways on how to position their destination for the return of travelers. The panel begins at 16:30 on Monday 17 May.

Hotels are also represented across the three-day event. Jochem-Jan Sleiffer, president for the Middle East, Africa & Turkey operations of Hilton, is part of a hospitality panel talking about how data and technology can support personalised trips and memorable experiences. His session starts at 10:30 on Wednesday 19 May.

Simão Imprensa – Exhibition Director at Viagem para a frente disse:

“The return of live events for the global travel industry is welcomed by all of us.

“The line-up we’ve assembled for Travel Forward at ATM Dubai proves that senior execs from across the travel tech ecosystem are willing to travel and share their insights and expertise on how best to approach the first wave of post-pandemic travellers.”

Danielle Curtis, Diretor de Exposição ME, Mercado de viagens da Arábia, Disse:

“Travel technology is integral to our hybrid format this year. The use of technology is accelerating across all industry sectors, none more so than the travel sector. With expert insight, it will be fascinating to find out just what the ‘new normal’ will look like, the role technology will play and how industry players and consumers will adapt.”

ATM 2021 will be held at the Dubai World Trade Centre, spread across nine halls. Consistent with the existing density restrictions and social distancing guidelines and regulations, there will be 11,000 people in the halls at any given time. The theme of this year’s show is ‘A new dawn for travel and tourism’ and the spotlight will be focused on the very latest ‘COVID’ news from around the world – vaccine rollouts, the current state of the industry and more importantly, what the future holds.

The event will once again play an integral role in Arabian Travel Week, a 10-day long festival of travel and tourism events taking place in Dubai and online.

Dubai is one of the safest cities in the world to visit with a wide range of precautionary measures in place to ensure the safety of tourists at every stage and touchpoint of their travel journey, from arrival to departure. It was also awarded a ‘Safe Travels’ stamp from the World Travel and Tourism Council (WTTC). Over 11.1 million doses have already been administered in the UAE, which is also a major achievement.

Os parceiros estratégicos do ATM 2021 incluem o Departamento de Turismo e Marketing Comercial de Dubai (Dubai Tourism) como Parceiro de Destino, Emaar Hospitality Group como Parceiro Oficial de Hotéis, Emirates como Parceiro Oficial de Companhia Aérea e The Vision como Parceiro Oficial de Gerenciamento de Destinos.

Se você está planejando comparecer pessoalmente ao caixa eletrônico, fique à vontade para postar usando as hashtags #ImGoingtoATM e #IdeiasChegueAqui

Para se registar no ATM 2021, aceda a https://www.wtm.com/atm/en-gb/enquire.html

Para mais notícias sobre ATM, leia o código QR abaixo:

Tecnologia de viagens: grande no mercado de viagens árabe

Ou visite: https://hub.wtm.com/category/press/atm-press-releases/

Sobre Arabian Travel Market (ATM)

Mercado de viagens árabe (ATM), agora no seu 28º ano, continua a ser o ponto focal para o cenário resiliente e em constante mudança de viagens e turismo do Médio Oriente e orgulha-se de ser o centro de todas as ideias de viagens e turismo, fornecendo uma plataforma para discutir insights sobre o sempre- indústria em mudança, compartilhar inovações e desbloquear oportunidades de negócios infinitas. O Arabian Travel Market faz parte da Arabian Travel Week. www.wtm.com/atm/en-gb.html #IdeiasChegueAqui

Próximo evento presencial: domingo, 16 a quarta-feira, 19 de maio de 2021, Dubai World Trade Centre, Dubai

Próximo evento virtual: segunda, 24 a quarta, 26 de maio de 2021

eTurboNews é um parceiro de mídia da WTM.